HUMAN BEING AND BEING HUMAN! YOUR INTERPRETATION TO
THESE WORDS IS WHAT DEFINES YOU AS A PERSON.
v TARGET AUDIENCE: I create this logo for a
meditation and confession centre,
where people from all genres come together to find their inner peace and
satisfaction. People are welcome to confess and can seek for solutions and “Know their conscience”.
v AMBIGRAM: An ambigram is a word, art form or other symbolic representation whose elements retain meaning when viewed
or interpreted from a different direction, perspective, or orientation.
The
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ambigram
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suggests
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that
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every
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crime
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ever
committed
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remains a crime
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even if you see
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it
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from
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a
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different
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perspective. So
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always
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|||
remember
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“You
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always
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have a choice”. Don’t think
that you having a valid reason to commit the can will be swallowed down well by the public or The Divine.
v SOPHISTICATED: The oldest combination of Black & White makes the logo look sophisticated. The colour
scheme suggests that every man has only two shades of black and white. What we
choose makes us or breaks us in life. The people living in the shades of grey
are the people who run away from the main aspects and challenges of life.
v MEANING: The word Zaeni means conscience.
Every human being has a conscience
pricking him at every wrong move he takes. Some realize it and follow while the
others tend to ignore it. The more you take the wrong path the lesser you hear
your conscience.
v CONNECTION: the logo connects with the intended
audience very well. It is eye catching
and serves the purpose of publicity in the best way possible.
STORY:
I am being followed... I turn around but all I see is darkness. I
stepped inside my comfortable, wooden floored, a one BHK flat, whose door read,
“HOME SWEET HOME”.
I didn’t live alone, but as it had to be I was
that night.
The night, I got
chased.
I
locked my door, checked every room. A small house like this was not so easily
concealing for a full grown man or even a cat, but I had to make sure.
Who could really follow me inside a sealed house? I knew the
Vampire and Werewolf stories were having a toll on me, when all of a sudden I
felt it. It was not until I saw in the mirror did I realise what actually was
behind me.
I was being
haunted by my conscience.
“You
cheated him. How could you? He is the best thing that ever happened to you. And
you stabbed him in the back.”
I could have hid it from him, never told him, but from that day I
never really walked out of the darkness. I was pricked at every step I took. It
was not like I never wanted to stop and take care of the wound but I never had
courage or just go back to where it all began and never be lured by this path
again, but,
“Two roads diverged,
and I unfortunately I took the one more travelled by.”
“I
need to tell you something, I am bleeding and I can’t take it anymore. I know
you might leave me after this... I... I cheated you.”
I saw the bravest man I had ever met shatter on the ground that
night but, I decided to fix it. I decided not to again take the easier path and
leave. I decided to stay, apologize to him, and prove him my love and the most
difficult one... Win back his trust.
I don’t
know whether I gained back his trust, it will take time but this strong man made me believe in the decision my CONSCIENCE MADE.
My Logo, “Zaeni: Know your Conscience” connects
to the story of a girl’s conscience bringing
her back to the right path.
Our
conscience is always working no matter what; it’s we who choose whether to hear
it or no. The lesser we pay heed the fainter the knocking gets.
Choosing between right and wrong is easy...
But choosing the beneficial one among two rights and the lesser disastrous or
the best among the worst is what makes us.
Your conscience helps you to choose between
the black and white within you.
Know
your decisions. If your conscience is happy and at peace then no matter how
difficult the path might be, you will always be content from within.
So the more you know your conscience, the
stronger you become.
Zaeni: Know your Conscience.
AUDIO SCRIPT:
MY STORY:
A person is best
gauged when in a dilemma to choose between the right and wrong. We at Zaeni
help you to know what your conscience tries to convey to you. We help you to
bring up the courage to know what your gut says.
Most people realize that the decision they
took was wrong saying, “I had a feeling it won’t turn out well.” Yet they take
the decision ending up into a place they never wished they were. We through
meditation and spiritual touch let people to be more truthful towards
themselves.
Overall Goal: To never allow our clients to feel guilty of
taking a decision. To encourage them to listen to their conscience. To overcome
all the hurdles of making the right decision.
Audience: All the people who wish to take the right
decision in their life. Take life and make it worth living.
Message: Age don’t matter, the will power does.
MEDIA STRATEGY:
Person/Product/Company
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Zaeni
Gustad Homavazir/Meditation and Mind Health/Zaeni-Know Your Conscience
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Objective
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Most
people realize that the decision they took was wrong saying, “I had a feeling
it won’t turn out well.” Yet they take the decision ending up into a place
they never wished they were. We through meditation and spiritual touch let
people to be more truthful towards themselves.
|
Overall
goal
|
To
never allow our clients to feel guilty of taking a decision. To encourage
them to listen to their conscience. To overcome all the hurdles of making the
right decision.
|
Audience
|
All the
people who wish to take the right decision in their life. Take life and make
it worth living.
|
Message
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Age
doesn’t matter, the will power does.
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Platforms
and tools
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Facebook,
Whatsapp, Twitter, YouTube.
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Resources and
requirements
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A
meditation centre, a trained instructor.
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Metrics
|
Identify
the audience, their residence localities, promote at these places to target
the audience with the least amount of expense. Promote at shopping malls and
crowded places.
|
Evaluation
|
Growing
as an individual with sharpening your skills.
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Work plan
|
Start a
talk with the number of people who felt that they ever took a decision they
felt was wrong but took it anyway. Those will be my target audience. Use the
perks of social media to forward the message of my company. Keep my customers
satisfied as the promotion through mouth is the best and the most influential
way.
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PERSONAL PROFILE:
Name
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Zaeni
Gustad Homavazir
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Professional goal
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To be
impeccable in every work I do. To rise with the company I work in.
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Professional Experience
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Current position
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·
Title
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President
Informatics Club
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·
Employer
|
Informatics
Club
|
·
Dates—begin
to end
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3rd
April, 2018 to April, 2019
|
·
Responsibilities
|
As a
President, I am supposed to look after all the teams working under me. I need
to keep coordination among the different teams. Keep harmony between the
members of each team and their respective heads. Be a mode of contact with
the higher responsibilities.
|
·
Achievements
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Successfully
organized the Inaugural Ceremony for the Club. Organized a grand event on
soft skills development conducted by an external speaker with 18 years of
experience.
|
Previous
|
|
·
Title
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Joint
Sponsorship Head- ACM and UPES Campus Ambassador
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·
Employer
|
Association
for Computing Machinery(ACM) and UPES Campus Ambassador Program
|
·
Dates—begin
to end
|
2017-2018(ACM
and CAP)
|
·
Responsibilities
|
As the
Joint Sponsorship Head I had to coordinate my work with the head and the team
and bring sponsorships for the student chapter. I had to be presentable and
speak with PR heads of different institutes and companies. I had also had
talks with Institute Heads as a representative of the UPES ACM Student
Chapter.
As the
Campus Ambassador I had represented my college, UPES in front of Principals
from 20 different schools from across India. We also were a bridge between
the students and the management.
|
·
Achievements
|
ACM- We
as a team had an amazing experience in organizing an International conference
the AICWiC- All India Conference for Women in Computing for which I was
rewarded a Letter of Appreciation and a cash voucher of Rupees 500 for my
exceptional performance. We also successfully organized the annual Tech event
of ACM “The Prodigy”.
CAP-
The Principals’ were highly pleased and appreciated our efforts. The points
we raised in front of the management from the side of the students like: A
day gap between exams, casuals for a day and the Gym and Activity Center was
acknowledged and worked upon by the management this year.
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Internship, Volunteer, or Community Service Experience
|
|
·
Title
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Externship
at Sopra Steria
Volunteered
for the community services for the Green Youth Organization.
CSR
activity of ACM.
|
·
Organization
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Sopra
Steria, Green Youth Organization, ACM
|
·
Dates—begin
to end
|
Sopra
Steria: May 2017- July 2017, Green Youth Organization-15th August
2015, ACM- 23rd May, 2017
|
·
Responsibilities
|
Sopra Steria: Worked on a
Project on Secure File Transfer Protocol.
Green Youth Organization: Celebrated
Independence Day with fun activities with the students of Mental Health
Children.
ACM: Taught students of
Baluni Public School as the CSR Activity.
|
·
Achievements
|
Sopra Steria: Got a Certificate
of Externship on the project.
Green Youth Organization: Received a
Certificate of Appreciation for my work in Community Services.
|
Professional
Organizations
|
List
any organizations in which you are a member.
|
·
Dates
|
|
·
Activities
|
|
·
Service
|
Indicate
if you served on a board or committee.
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Education
|
|
·
Diploma,
degree, or certificate
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Bachelor
in Technology
|
·
Program
(major subject)
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Computer
Science
|
·
Awards,
publications, achievements
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|
·
Notable coursework
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Additional education
|
Include
if applicable.
|
·
Degree or
certificate
|
CISCO
Certification in Networking. Android App Development Certificate by IIT
Roorkee.
|
·
Program
|
CISCO,
IIT Roorkee
|
·
Awards,
publications, achievements
|
Received
certificates on the completion of the courses.
|
·
Notable
coursework
|
|
Summary
|
|
Skills & Expertise
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Enthusiastic
to learn, Impeccable, Neat, Leader, Corporative, Professional, Hard working,
Creative.
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Honors & Awards
|
President
of Informatics Club, Joint Sponsorship Head(2017-2018), Campus
Ambassador(2017-2018), Discipline Committee Member(2017-2018), PR Member-
ACM(2016-2017), Team Lead in the Industrial Visit, Panel Member in the
Industrial Visit on the topic of IoT, Documentation Team Member of Ignite’17,
PR and Documentation Team Uurja’17.
|
Presentations& Publications
|
Presented
my project in the Industrial Visit as a Team Lead and won the second prize
with my team from other 20 different teams.
|
Blog, wiki, website
|
https://www.facebook.com/zaeni.homavazir
|
Organizations
|
Worked
in the startup PickTick as a member of the Sales and Marketing Team.
|
References
|
Dr
Kingshuk Srivastava, Assistant Professor Senior Scale, UPES, Dehradun, India.
Ms
Mehak Kapur, Senior Software Developer, Sopra Steria, Noida, India.
Ms
Tawaana Gustad Homavazir, Senior Software Developer, Verizon Data Services,
Chennai, India.
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